ROAS Calculator
Use the ROAS calculator to measure attributed revenue against advertising cost, then compare the result with your break-even ROAS.
The ROAS calculator shows $3.00 in attributed revenue for each $1.00 spent.
How the ROAS calculator works
The ROAS calculator uses two campaign totals from the same reporting window. It returns a ratio, not a profit figure.
Attributed Revenue ÷ Ad Spend$6,000 revenue ÷ $2,000 ad spend = 3.00x ROAS
Read the result
A 3x result means each advertising dollar produced three dollars in attributed revenue. It does not mean two dollars became profit because the order still has product and operating costs.
Add profitability context
Enter the break-even threshold from the BEROAS calculator. This ROAS calculator can then show whether the campaign sits above, near, or below that threshold.
What to include in a ROAS calculation
Use advertising spend that includes the campaign, ad set, or channel cost you want to evaluate. Match it to revenue under the same dates and attribution settings.
For blended reporting, combine all relevant spend and revenue. For a channel comparison, keep the same attribution window so the ROAS calculator does not compare unlike measurements.
ROAS calculator questions
How does a ROAS calculator work?
A ROAS calculator divides revenue attributed to advertising by ad spend. If a campaign earns $6,000 from $2,000 in spend, ROAS is 3x.
Is ROAS the same as profit?
No. ROAS measures revenue efficiency, not profit. Product cost, fulfillment, payment fees, returns, and overhead can make a high-ROAS campaign unprofitable.
What revenue should I enter?
Use revenue attributed to the same campaign and date range as ad spend. Keep your attribution model consistent when comparing periods or channels.
What is a good ROAS?
A good ROAS is above your own break-even point and high enough to preserve your desired profit. There is no universal profitable benchmark for every store.
Why compare ROAS with break-even ROAS?
The comparison shows whether campaign efficiency is above or below the threshold created by your product margin. ROAS alone cannot answer that question.